Protecting privacy continues to be a critical issue for individuals, organizations, and governments around the world. Eighteen months into the COVID-19 pandemic, our health information and vaccination status are needed more than ever to understand the virus, control the spread, and enable safer environments for work, learning, recreation, and other activities. Nonetheless, people want privacy protections to be maintained, and they expect organizations and governments to keep their data safe and used only for pandemic response. Individuals are also increasingly taking action to protect themselves and their data.
The Cisco 2021 Consumer Privacy Survey released today, explores what individuals are doing to protect their privacy, the impact of privacy regulations, and their attitudes regarding the use of pandemic-related information and the emerging use of their personal information in Artificial Intelligence (AI) decision-making. The report, our third-annual look at consumer privacy issues, draws on anonymous responses from 2600 adults in 12 countries.
Here are a few highlights from the survey and this infographic provides a visual description of the key data:
At Cisco, we believe that privacy is a fundamental human right. This research suggests that privacy continues to be a high priority for consumers, and organizations need to do their part to protect personal data and build consumer confidence in how this data is used. Some of these recommendations for organizations include:
In parallel with the Cisco 2021 Consumer Privacy Survey, today we also released the New Trust Standard – a compilation of what we’ve learned by talking and collaborating with our customers, partners, industry peers, regulators, and academia. By embracing the New Trust Standard, we’re working to turn what was once a stated value into evidence-based trust, security, and privacy. See today’s press announcement for more.
Privacy remains a cornerstone of trust. Transparency and control of data, especially related to new innovations, are integral to building and maintaining consumer confidence. As we head into October – Cybersecurity Awareness Month in the US and other nations around the world – it’s a great time to learn more and join in activities and discussions that advance cybersecurity.
Additionally, the Cisco Trust Center offers insights, stories, and guidance on building your future on a foundation of trust and transparency.
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