Last week, we came together with customers and partners in Grand Rapids, Michigan at our sixth annual Autodesk Accelerate conference. Why Grand Rapids? Aside from being known as “Beer City, USA”—it’s home to more than 80 breweries—it’s the office headquarters of our friends at Steelcase Inc.
We spent three days at the Steelcase Learning + Innovation Center discussing how the future of manufacturing is playing out with customers across industries, from electric motorcycle manufacturer Lighting Motorcycles to renowned footwear and apparel company Reebok. Our goal was simple: to help our customers continue to succeed by embracing the convergence of design and manufacturing, and yes, to consume plenty of beer.
Stephen Hooper, Autodesk VP and general manager of Fusion 360, kicked off the event keynote with an overview of digitization challenges, especially as companies continue to streamline practices and expand globally. He spoke about trends like additive manufacturing, automation, investments in machine learning, and how connecting supply chains to factory floors leads to better and more democratized efforts overall. This consolidation and convergence of design and manufacturing has led to our continued investment in an approach that we see as critical to the future: Autodesk’s generative design technology.
Learn more about generative design for manufacturing here!
Joining Stephen on stage was Steve Miller, CIO of Steelcase, who shared the company’s story of digital transformation after more than 100 years in business, and the impact its had on Steelcase’s IT and global expansion efforts. The company faced huge challenges with major impact on how people work and live, which they tackled by creating a more customer-oriented, data-driven, and innovative workforce. The company knew that by going digital and lean, it would disrupt its culture, experiences and spaces, but that their efforts would ultimately pay off for everyone involved.
We heard from a variety of other customers who shared how they’re using Autodesk’s services and tools to drive value in their own business.
As you can see, we came away from Accelerate inspired by how these companies and others are applying newfound techniques to solve their own unique problems, and we’re looking forward to what’s ahead. Special thanks to all our attendees, customers and partners who attended this year’s event!