We are excited to announce that today, CRN named Jaime Becker to the 2023 Channel Chiefs list.  

Every year, CRN (the news outlet from The Channel Company) releases the Channel Chiefs list to honor IT channel executives who have worked tirelessly to advance the industry and deliver successful channel partner programs and strategies. 

Jaime is the Global Senior Director of Partner Marketing. She was selected by a panel of CRN editors for her exceptional leadership, vision, and commitment to the channel industry. Since she joined in 2021, she has built her team around a clear focus: making it simpler for partners to empower their customers and grow their businesses.  

As a remarkable leader who has grown Alludo’s global team that is dedicated to serving channel partner needs, she spearheaded our new Parallels Partner Program launch last October. 

Under Jaime’s leadership, Alludo launched the new, modernized Parallels Partner Program, which delivers enhanced value and support to all partners, including resellers, distributors, managed service providers (MSPs), independent software vendors (ISVs) and cloud service providers (CSPs).

What’s more, in June 2022, Alludo added Awingu to the Parallels portfolio. This browser-based VPN alternative gives end users the added flexibility and freedom they need to securely work from anywhere, at any time, and on any device or operating system. The addition of Awingu to the already-robust Parallels family of products further enhances the flexibility our solutions offer.  

The program expands our product offerings and unlocks new benefits to partners as they meet and exceed sales, technical certifications, and revenue goals.  

Additional Parallels Partner Program benefits include: 

• Access to features and perks specifically designed to support MSPs and CSPs. 

• Updated Partner Portal housing sales and marketing resources for GTM campaigns. 
• Opportunities to utilize marketing development funds (MDF) to amplify campaigns. 
• Deal registration incentives to receive price protection and increase opportunity margin. 
• Live and on-demand partner-focused sales and technical training. 

There are three tiers to the partner program —Silver, Gold, and Platinum, with increased benefits at each tier as well as a special tier for Parallels Service Providers (SPLA/CSP contracts) with the goal of catering to their specific needs.  

More information on the benefits and requirements for each level can be found in the Parallels Partner Program Guide. 

Join our Parallels Partner Program here!