Karl Benz and Henry Ford revolutionized transportation with the initial development and mass production of the automobile. Now, more than a century later, the automotive industry is poised to transform transportation again, with a push to develop connected, personalized and autonomous driving experiences, electric vehicles and new mobility business models from ride-sharing to ride-hailing and multimodal, smart transportation concepts.
This industry is expected to see significant growth, becoming a $6.6T industry by 2030, with disruptive business models accounting for 25 percent of all revenues, according to consulting firm, McKinsey & Company. From shared vehicle services to fully electric transportation, manufacturers are developing new products and services to enable large fleets offering mobility-as-a-service, which will increasingly replace individual car ownership. This involves modernizing the in-vehicle experience with productivity, entertainment, and personal assistants that are safe and secure, following users across different transport modes, adding value for businesses and consumers alike.
This transformation requires a data-driven mindset. The automotive sector generates vast amounts of data. However, companies aren’t yet fully set up to turn it into relevant insights. Future success depends on the ability to identify and capture digital signals and evolve how the business approaches innovation. Through what we call a digital feedback loop, the entirety of the enterprise can be connected with relevant data— whether it is pertaining to relationship management with customers and partners, or engagement with employees, core product creation or enterprise operations— to drive continuous improvement in products and services, mobility companies must differentiate from their competition.
We support the industry with unlocking this enormous potential by providing intelligent cloud, edge, IoT and AI services and helping automotive companies build and extend their own digital capabilities.
To that end, this year, for the first time, Microsoft is joining Frankfurt Motor Show (IAA) and showcasing our approach to working with the automotive industry. We want to empower automotive organizations of all sizes to transform into smart mobility services providers.
Our automotive strategy is shaped by three key principles:
We are focusing our customer engagements along with our extensive global partner network to support their success in the five following areas: connected vehicle solutions, autonomous driving development, smart mobility solutions, connected marketing, sales and service as well as intelligent manufacturing and supply chain.
Today, we are sharing updates about our approach and expansions to our partner ecosystem across these focus areas:
The core of our connected vehicle efforts is the Microsoft Connected Vehicle Platform (MCVP). It combines advanced cloud and edge computing services with a strong partner network so automotive companies can build connected driving solutions that span from in-vehicle experiences and autonomous driving to prediction services and connectivity. In addition to our partnerships with Volkswagen and Renault-Nissan-Mitsubishi Alliance, new partners are using MCVP to do more:
Meet more partners in our MCVP blog.
Our customers are also looking to provide conversational assistants tailored to their brand and customer needs, and make them available across multiple devices and apps. The Microsoft Azure Virtual Assistant Solution Accelerator simplifies the creation of these assistants.
We empower car makers, suppliers and mobility services providers to accelerate their delivery of autonomous driving solutions that provide safe, comfortable and personalized driving experiences with a comprehensive set of cloud, edge, IoT and AI services and a partner-led open ecosystem that enables collaborative development across companies. We support companies of all sizes from large enterprises such as Audi, that are leveraging Microsoft Azure to create simulations using these large volumes of data, to small and medium sized businesses and start-ups.
Today, we are announcing Microsoft for Startups: Autonomous Driving, a program to accelerate the growth of start-ups working on autonomous driving and help them seize new business opportunities in areas such as delivery, ride-sharing and long haul transit. Learn more about our collaboration with start-ups like Linker Networks and Udelv in our start-up blog.
This year in the Microsoft booth at IAA, Bosch, FEV, Intempora and Applied Intuition are showcasing their autonomous driving solutions.
Intelligent mapping and navigation services are critical to building smart mobility solutions. This is why Microsoft is partnering with companies like TomTom and Moovit.
With Microsoft Business Applications, our automotive partners, suppliers, and retailers can develop new customer insights and create omnichannel customer experiences. With the Microsoft Automotive Accelerator, auto companies can schedule appointments and automotive services, facilitated through proactive communications.
At IAA, we’re excited to have several partners onsite, including Annata, Adobe and Daimler:
Driving end-to-end digital transformation requires an integrated digital supply chain–from the factory and shop floor to end customer delivery. Microsoft works with Icertis, BMW, and others to build intelligent supply chain:
We are looking forward to meeting you at our Microsoft booth (Hall 5, C21) or at one of our IAA sessions. On your way to Frankfurt explore our Microsoft Connected Vehicle Platform microsite.
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