Over-the-air (OTA) TV is now offering more and more free channels through digital antennas, making it a growing addition to the digital broadcasting market. The Local Watch report from research firm Nielsen indicates that there are over 16 million OTA households in the US, representing 14% of total households as of May 2018, nearly a 50% increase since 2010.
Just over half of OTA households pair their digital antenna TV with streaming services, while 41% solely use the channels provided by their digital antenna. Included in the 59% with streaming services are households that also subscribe to a virtual video multichannel programming distributor that allows them to stream cable TV.
Additional findings include:
For additional findings from Nielsen’s Local Watch report, click here.