Smart TVs utilize smart speakers. Consumers are able to ditch the handheld remote and fully control watching movies and TV only using their voice.
Recent research by Parks Associates shows that nearly a fifth of all consumers use their voice to control entertainment devices, and they do so several times a week.
The research looked at US households and the different methods they used with smart TV voice control capabilities. Here are some of the findings:
Overall, remote controls are not obsolete, since a large majority of smart TV owners still use them via voice command. But still, the TV and movie watching experience can be completely hands-free.
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